It's also "actively speaking with the major record labels" about some form of Twitch-wide licensing deal for music, although it warned that conventional licensing systems aren't a good fit for livestreams, "and the revenue implications to creators of such a deal are substantial."įor now, the recommendation is to, well, not play any music in your streams that might get you smacked with a takedown notice. Twitch is currently focusing on three areas of improvement: making it easier to detect and delete copyrighted audio, enabling greater control over what audio from livestreams is included in recorded videos, and giving streamers the ability to fully review allegedly infringing content when DMCA notifications are received. We’re truly sorry for these mistakes, and we’ll do better." "And we could have provided creators with a longer time period to address their VOD and Clip libraries-that was a miss as well. That we didn’t is on us," it wrote in the mea culpa section of the update. We could have developed more sophisticated, user-friendly tools awhile ago. "You’re rightly upset that the only option we provided was a mass deletion tool for Clips, and that we only gave you three-days notice to use this tool.
Twitch said that it's doing its best to keep everyone happy, but admitted that there aren't enough tools in place to enable creators to effectively manage their VODs and clips. That information would typically include information on the infringing content, who filed the claim, how they can be contacted, and what penalties repeat offenders could be hit with-none of which was included in the warning email. Given the circumstances, the warning email many of you received didn’t include all the information that you’d typically get in a DMCA notification," Twitch said. "This led to the current situation, which is understandably frustrating and worrying for many of you. Instead, it sent out the warning email embedded above, to provide content creators "a reasonable chance to understand that content created in the past was being targeted as allegedly infringing and be given an opportunity to change their approach to music use before they got hit with strikes."
The DMCA obliges Twitch to take down offending videos, it explained, but because of the "extraordinary circumstances" of the situation-that the claims were targeting old (sometimes very old) content-it opted to do so without issuing copyright strikes.
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